ABOUT THE ROLE
Adfactors PR is India's largest PR agency, working with clients across every sector – from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.
This isn't a traditional ATL writing job. You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.
WHAT YOU'LL ACTUALLY DO
- Lead copy and creative thinking across a wide spread of clients and categories
- Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right format
- Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and faster
- Push every brief past the obvious category response
- Partner closely with the Creative Head and account teams to shape ideas from problem to execution
WHAT YOU NEED TO BRING
- 12+ years of experience across top-tier network or independent agencies, with real ownership of the creative product
- A track record of having led at least a couple of large integrated campaigns. You should know what it takes to build a single idea that works across TV, digital and earned simultaneously
- Fluency in new media – you should already be thinking in formats, platforms and behaviours that didn't exist five years ago
- Strong point of view on how AI fits into the creative process
- Writing that's sharp enough to lead by example, not just direct from a distance
DETAILS
- Location: Mumbai (full-time, in-office)
- Reports to: Creative Head
Please share your updated CV with Shwetha Harshwal at [Confidential Information]
