Creative Director-Content and Creative operations

ABOUT US (Rotoris)

Rotoris is a new-age Indian luxury watch house building design-led mechanical timepieces for a globally aspirational audience. The brand is creating more than watches—it is building a culture around craft, ambition, individuality, and modern Indian luxury. 

Rotoris is co-founded by Aakash Anand—the entrepreneur behind Bella Vita—along with Prerna Gupta, Anant Narula, and Kunal Kapania, combining deep consumer-brand building, creative direction, operations, and storytelling capabilities. The watchmaking and technical development side is supported by horologist Harman Wadhwa. 

Rotoris backed by a high-conviction set of investors and operators including Nikhil Kamath, Venture Catalysts, 100 Unicorns, Vivek Anand Oberoi, and Tanmay Bhat, alongside founders from standout Indian consumer and technology companies such as Noise, Mamaearth, Snitch, OfBusiness, Shiprocket, GoKwik, and Zypp.  

Role Overview: 

Own Rotoris creative engine end‑to‑end: define the visual and narrative language for reels/shorts/Long form content, lead ideation and production, and oversee the in‑house creative teams (video, 3D, social) from time to time. The role will ensure that each piece of content feels premium, consistent, and on‑brand—while working closely with the founder and aligning with the Lead Creative Director's overall brand vision.  

Key responsibilities:

Content strategy & ideation: 

Define the content pillars for Rotoris (craftsmanship, engineering, exclusivity, community, founder story, collector culture). 

Build a rolling content calendar for Instagram Reels, YouTube Shorts, LinkedIn, and other platforms, aligned to launches, waitlist drops, events, and PR moments. Lead concept development for hero reels, micro‑stories, and series (e.g., The Rotoris Room, People of ambition, Owner Stories).  

Production leadership:  

Own end‑to‑end production workflow: brief → script/storyboard → shoot plan → art direction → edit → colour → sound → publish. 

Direct and/or supervise shoots: product macros, lifestyle shoots, founder interviews, influencer collabs. 

Work closely with the 3D/CGI team to integrate photoreal renders, movement animations, and exploded views into short‑form content. 

Ensure a consistent luxury aesthetic: lighting, composition, colour grading, typography, sound design, and pacing that matches Rotoris premium positioning.  

Creative team management & operations:   

Run the in‑house creative squad: video editors, motion/3D artists, copywriters, social creatives. 

Set creative standards, review cycles, and naming/versioning systems for assets. 

Manage capacity planning, timelines, and delivery across multiple campaigns and collections. 

Mentor the team, conduct reviews, and build a culture of craft, speed, and accountability.  

Collaboration with founder, Lead Creative Director and Visual Lead:  

Work directly with the founder on brand narrative, key messages, and high‑visibility content (founder reels, thought leadership, launch films). 

Maintain dotted‑line reporting to the Lead Creative Director: align on brand guidelines, visual language, and major campaign directions; ensure entire output fits the larger brand system.

Translate high‑level brand strategy into executable short to long form formats without losing the luxury feel.  

Performance, testing & iteration:  

Define success metrics for short‑Long form content (views, completion rate, saves, shares, waitlist sign‑ups, bookings). 

Run creative experiments (hooks, formats, lengths, CTAs) and iterate based on data and community feedback. 

Build a content playbook library: winning hooks, shot lists, templates, and best practices for the team  

Ideal Profile:

6+ years in creative roles, with at least 3–5 years as Creative Director / Senior AD in luxury, fashion, jewellery, watches, or premium lifestyle brands. 

Strong short to long form portfolio: reels/shorts/Videos that feel cinematic yet native to social, ideally in luxury/premium categories. 

Deep understanding of luxury aesthetics and storytelling: restraint, craft, detail, and aspirational narratives. 

Hands‑on expertise in art direction, scripting, editing, and post‑production; comfortable giving precise feedback on cuts, colour, sound, and motion. 

Experience managing creative teams and cross‑functional workflows with marketing, product, and leadership. 

Excellent communication and stakeholder management, especially with founders and senior leadership.  

IDEAL BUDGET: Up to: 30 LPA + Variable pay + ESOP

IDEAL EXPERIENCE: 6+ years

OTHER IMPORTANT SPECS: Works directly with the founder's team || 5 Days a week, Alternate Saturdays working || 100% On-Site || Udhyog Vihar - II, Gurugram