Location : Kochi
Exp : 10+years
Creative Director
Responsibilities
- Oversee the quality, creativity and consistency of all visual deliverables across game and marketing projects
- Collaborate with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements
- Develop concept art and visual direction for new game features, titles and marketing assets
- Define and maintain a cohesive visual identity across games
- Align the game's art style with core casino mechanics and player psychology
- Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction
- Direct the design of promotional assets- Ad creatives, videos and store visuals- that align with social casino trends and boost user acquisition
- Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals
- Manage the art production pipeline, setting clear processes, guidelines and timelines
- Estimate and prioritize tasks to ensure on-time delivery without compromising quality
- Mentor, train and inspire the Art Team to continuously elevate their skills and performance
- Facilitate strong collaboration with development, product and marketing teams
- Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant
- Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization
Required Skills & Experience:
- 15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content
- A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles
- Proven experience in UI design, graphic design and visual storytelling for games
- Strong leadership skills with a track record of managing and growing creative teams
- Mastery of Adobe Creative Suite and other industry-standard art tools
- Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners
- Deep understanding of casino-themed visual elements like reels, glows, coins, tactile UI and celebratory effects
- Experience working on casino games, in either social or real-money formats
- Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies
- Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives
- Ability to thrive in a fast-paced, multi-project environment and consistently meet tight deadlines
- Highly organized, proactive and a collaborative team player
