About AudienceConnect,
AudienceConnect, an advanced AI-powered programmatic advertising platform enables brands to reach the right audiences with precision across the digital ecosystem.
Powered by audience intelligence, data signals, real-time optimization and omnichannel activation, AudienceConnect helps brands drive measurable outcomes across awareness, engagement, conversions and business growth
About the Role
We are looking for a highly creative, visually exceptional and concept-driven Creative Designer & Video Editor who can turn briefs and ideas into original, visually compelling work that exceeds expectations. The role involves creating videos, industry-driven reels, static creatives, digital ads, GIFs, motion graphics and Rich Media/interactive creatives across multiple verticals.
Key Responsibilities
Video, Motion Graphics & Animation
- Conceptualize, create and edit digital ad videos, short-form videos, event videos, brand videos, GIFs, motion graphics and promotional content for digital media and programmatic campaigns.
- Create engaging video ads and animated creatives for Display, Mobile, In-App and other digital formats, adapting them across different sizes, durations and platform specifications.
- Transform static campaign concepts and key visuals into high-impact motion graphics, animations and video creatives, incorporating compelling storytelling, transitions, typography, product visuals and CTAs.
- Develop multiple creative variations based on campaign objectives, client requirements and target audiences, ensuring every output is visually polished, engaging, brand-aligned and technically ready for digital advertising.
Creative Conceptualization & Design
- Translate client briefs, campaign objectives and concepts into strong, original and visually compelling creative ideas.
- Take ownership of the creative process from understanding the brief and conceptualization to design, execution and final delivery.
- Go beyond simply following a brief and proactively bring new ideas, creative directions and visual approaches to the table.
- Create premium-quality static creatives, digital advertisements, banners and campaign assets.
- Develop creative concepts that are visually distinctive, engaging and aligned with the client's brand identity.
- Adapt creative concepts across different dimensions, formats and digital advertising requirements while maintaining design quality.
- Demonstrate excellent understanding of typography, composition, colour, visual hierarchy, imagery, layout and storytelling.
- Maintain a strong awareness of current design, advertising and visual communication trends.
Rich Media & Interactive Advertising
- Conceptualize and design interactive and engaging Rich Media advertising experiences.
- Create animated and interactive digital advertising creatives that capture attention and encourage user engagement.
- Explore creative ways to incorporate animation, interaction and dynamic elements into digital advertisements.
- Develop creative variations and formats based on campaign requirements and audience objectives.
- Working knowledge of HTML/CSS for digital advertising creatives, including creating/modifying basic code for clickable static, banner and interactive ad units and collaborating with technical teams for implementation and troubleshooting.
AI & Creative Technology
- Be well-versed with AI-powered creative and design tools and actively explore new AI capabilities that can enhance the creative workflow.
- Use AI for ideation, experimentation, image generation, creative exploration, editing, storyboarding and other relevant creative applications.
- Combine AI tools with strong personal creativity, design fundamentals and hands-on editing skills.
- AI should be used as a creative accelerator, not as a replacement for original thinking or design expertise.
- Demonstrate the ability to conceptualize and execute strong creative work independently, even without relying on AI-generated outputs.
- Stay updated with emerging AI and creative technologies and identify opportunities to incorporate them into the creative process.
- Manage multiple creative requirements and deadlines while maintaining high-quality output.
- Ensure all creatives follow client brand guidelines and technical specifications.
- Proactively communicate creative ideas and recommendations to improve campaign output.
What We're Looking For
- 2–5 years of professional experience in Video Editing, Graphic Design, Creative Design, Digital Design, Advertising Creative, Motion Design or a closely related field.
- Exceptional creative thinking and visual design skills with a strong sense of aesthetics.
- Strong hands-on expertise in graphic design, digital design, video editing, animation and creative production.
- Ability to independently conceptualize and execute static creatives, GIFs, animated creatives, videos and digital advertisements.
- Working knowledge of HTML/CSS for digital creative implementation.
- Strong understanding of digital advertising formats and creative requirements.
- Strong proficiency in tools such as Adobe Photoshop, Illustrator, After Effects, Premiere Pro, Figma or equivalent professional tools.
- Strong hands-on experience with AI-powered creative tools.
- Ability to understand a concept or brief and turn it into a creative output that exceeds expectations.
- Ability to work independently while also collaborating effectively with cross-functional teams.
- Uses AI intelligently but does not depend on AI for creativity.
What We Offer:
You will have the opportunity to work on creative requirements across Display, Mobile, Video, Rich Media and other digital advertising formats for brands and agencies, making this a role where strong creative thinking can have a direct impact on how campaigns are experienced by audiences
