About MyYogaTeacher
MyYogaTeacher is a fast-growing health tech startup with a mission to improve the physical and
mental well-being of the entire planet. We are the first online marketplace to connect qualified
Fitness and Yoga coaches from India with consumers worldwide to provide personalized 1-on-1
sessions via live video conference (app, web). We started in 2019 and have been showing
tremendous traction with rave customer reviews.
- Over 200,000 happy customers
- Over 335,000 5 star reviews
- Over 150 Highly qualified coaches on the platform
- 95% of sessions are being completed with 5-star rating
Headquartered in California, with development and operations based in Bangalore, we are
dedicated to providing exceptional service and promoting the benefits of yoga and fitness
coaching worldwide. To learn more about us, visit https://myyogateacher.com/aboutus
Role Summary
You'll be the visual storyteller for MyYogaTeacher, creating high-impact design across social platforms, ads, and website channels. You'll translate marketing strategies into visually compelling campaigns that inspire, engage, and convert a global audience.
Key Responsibilities
- Design static and motion creatives for Instagram, LinkedIn, Quora, Pinterest, YouTube, website banners, and ad campaigns.
- Create posts, carousels, reels, GIFs, thumbnails, and Lottie animations.
- Optimize designs for platform-specific formats and mobile-first experiences.
- Translate marketing briefs into engaging, on-brand campaigns.
- Use data and engagement metrics to refine and improve creative output.
- Collaborate with marketing, product, and leadership teams to maintain brand consistency.
- Build reusable templates and asset libraries for story emailers, carousels, LinkedIn posts, and other assets to improve speed and consistency.
- Manage multiple projects in a fast-paced environment without compromising quality.
- Reporting & Team: Provide regular updates on creative performance, participate actively in team meetings, and collaborate cross-functionally to improve workflows and campaign outcome.
Success Metrics (KPIs)
- Engagement rates (likes, shares, comments, saves) across social platforms.
- CTR and conversion rates on social media ads and website banners.
- Timely delivery of high-quality creatives across campaigns.
- Growth in brand recognition and follower engagement.
- Successful execution of campaigns that meet marketing objectives
Required Skills & Experience
- 2-3 years of professional design experience, preferably in startups, wellness, lifestyle, or digital brands.
- Strong portfolio showcasing brand, digital, and marketing design excellence.
- Proficiency in Figma, Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.
- Experience with Lottie animation, GIF creation, and short-form video editing (reels, snippets).
- Familiarity with AI-powered creative tools: Midjourney, Adobe Firefly, DALLE 3, Ideogram, Leonardo.ai.
- Knowledge of social media ads, website banners, landing pages, and thumbnails.
- Strong grasp of visual storytelling, typography, color theory, brand consistency, and accessibility.
Working Style / Traits We Value
- Proactive, autonomous, and curious.
- Comfortable working in a fast-paced, dynamic environment.
- Ability to manage multiple projects efficiently.
- Strong communication and collaboration skills across teams.
- Leadership mindset: capable of driving creative direction and maintaining brand cohesion.
First 90 Days (Month-by-Month Fast Track)
Month 1 Learn & Set Up
- Quickly understand MyYogaTeacher's brand, tone, and visual guidelines.
- Audit current creatives, campaigns, and social metrics.
- Set up design tools, workflows, and asset libraries.
- Start contributing small but high-quality design tasks (posts, carousels, thumbnails).
Month 2 Execute & Experiment
- Take full ownership of ongoing campaigns.
- Create platform-optimized static and motion content (reels, GIFs, Lottie animations).
- Collaborate closely with marketing/product teams for aligned campaigns.
- Experiment with AI tools for faster, creative output.
- Track metrics and iterate designs based on engagement.
- Start building reusable templates for story emailers, carousels, LinkedIn posts, and other assets to improve speed and consistency.
Month 3 Lead & Optimize
- Lead creative direction on campaigns with minimal supervision.
- Finalize and expand the library of reusable templates and assets.
- Optimize visuals using performance data for engagement and conversions.
- Present wins, insights, and improvement plans to leadership.
- Deliver consistent, high-impact creatives that elevate the brand globally.
Why Join MyYogaTeacher
- Create content that positively impacts lives worldwide.
- Full ownership over creative production workflows.
- Rapid learning across brand, storytelling, and performance marketing.
- Collaborative, high-energy startup culture.
- 4 work-from-home days per month.
