Creative Copywriter

We're looking for a Junior Copywriter with around 1+ year of experience who's eager to bring fresh, creative ideas to the table. If you're passionate about storytelling, consumer behavior, and bold branding.

Role Overview:

As a Junior Copywriter, you'll work closely with the marketing and creative teams to craft compelling content across digital, print, and campaign platforms. You'll contribute to shaping brand narratives that resonate with today's audience, especially in the evolving landscape of Indian marketing.

Responsibilities:

• Write engaging, brand-aligned copy for digital ads, social media, websites, and packaging.
• Interpret briefs and contribute creative copy concepts with strategic thinking.
• Collaborate with designers, account managers, and strategists to ensure consistency in voice and tone.
• Research market trends, audience behavior, and competitors to inform content.
• Edit and proofread content to maintain quality and tone.
• Explore different formats—video scripts, taglines, emailers—to keep content fresh.
• Stay updated with industry trends and evolving content strategies.

Qualifications:

• 1 to 2 year of experience in copywriting, internships included (FMCG/alcohol brands preferred).
• Bachelor's degree in Marketing, Communications, English, or related field.
• Strong writing and editing skills with a knack for witty, persuasive language.
• A good understanding of Indian culture, digital behavior, and youth trends.
• Ability to adapt tone as per brand and platform.