Creative Copywriter

Company Description

• Roll Dot Agency is an award-winning independent creative agency based in London and Mumbai, specialising in cross-border and cross-cultural brand marketing.
• We believe great brands deserve to travel. We help ambitious brands find their place in new markets and cultures, creating more choice for consumers and an unfair advantage for the businesses behind them.
• We are culture-first, creative-led, entrepreneurial and uncompromising about the quality of our work. Our work spans Alco-bev, F&B, Beauty & Personal Care, Fashion & Lifestyle and Sportswear.

What is this role about

We're looking for a Copywriter who can turn business and brand problems into powerful creative ideas. You'll work across our clients to develop campaigns, platforms, stories and communication that help brands grow, stand apart and earn a place in culture.

Writing is central to the role, but the responsibility is bigger than writing. We expect you to dive deep into the brief, find the sharpest insight within it and help shape the creative idea through to final execution.

You'll work closely with art directors, designers, strategists, account teams and the Creative Director, with responsibility for the quality and effectiveness of the work we put into the world.

What will you own

• Creative ideas that answer our clients business and brand challenges
• Copy and concepts across campaigns, film, digital, social, content and brand experiences
• Turning strategy and consumer insight into simple, distinctive creative thinking
• Developing ideas that can grow beyond a single execution into campaigns and brand platforms
• Strong creative partnership with art directors, designers and the wider team
• Presenting and defending ideas clearly and intelligently
• Proactive thinking for existing clients, pitches and new opportunities
• Using AI and emerging creative tools intelligently, without allowing them to replace judgement, originality or craft

Who are we looking for

You have around 3–4 years of experience in a strong advertising agency environment and a portfolio that demonstrates both writing ability and conceptual thinking.

You what brands needs to achieve, find an idea capable of achieving it and express that idea in a way people will notice, understand and remember.

You are curious about people, brands, culture, categories and behaviour. You look for the insight behind the brief rather than accepting the obvious answer.

You care deeply about craft. You know the difference between a competent line and a great one, and you are prepared to keep working until the idea and execution are as strong as they can be.

You have strong visual instincts and enjoy building ideas in partnership with art directors and designers.

You are proactive, ambitious and comfortable taking responsibility for your work. You bring ideas to the table rather than waiting to be asked for them.

You are comfortable working across disciplines and formats. The best solution may be a piece of copy, a film, a social idea, an activation, a visual device or something entirely different. The idea comes first.

And you are comfortable with AI and new creative tools, while understanding that tools can accelerate the process but cannot replace taste, judgement or original thinking.

Why Roll Dot Agency

We're a small, ambitious agency at an important point in our growth. You'll work closely with the founder and Creative Director, have meaningful responsibility for the work that leaves the agency and help shape the creative standards we build around us.

You'll also have the opportunity to work across markets – India and international – cultures and categories, solving different kinds of problems for ambitious brands rather than spending years inside one narrow piece of business.

We want to build one of the world's best independent creative agencies. If you want to do some of the best work of your career while helping build the agency around it, we should talk.

Location

This is a fully remote role, but you must be based in Mumbai, Delhi NCR or Bangalore.

How can you apply

Send your portfolio + CV to [Confidential Information], along with a short note about one piece of work in your portfolio you're proud of: what the client needed to achieve, what the central idea was and what you personally contributed to making it happen.

We'd like the right person to join us as soon as possible.