Creative Copywriter - Fashion

Role Overview

We're looking for a fast, sharp, and fashion-forward Copywriter. This role sits at the core of the

creative team and demands speed, wit, cultural awareness and strong editorial sensibility.

You will be responsible for crafting high-impact copy across all touchpoints—from app creatives

to campaigns to brand storytelling—while ensuring consistency in tone, voice, and fashion

relevance.

Key Responsibilities

1. Own end-to-end copywriting across all business verticals

Write across formats:

● App & product copy

● Push notifications

● Social & campaign content

● Editorial / fashion storytelling (Branding)

2. Develop fashion-forward editorial content rooted in trends, culture and style narratives

3. Ensure consistent brand voice across all touchpoints

4. Translate briefs into strong concepts, hooks, headlines, and narratives

5. Proofread and refine copy for clarity, tone, and impact

Must-Have Skills

● Wit & Cultural Relevance: Strong understanding of internet culture, trends, and fashion language

● Speed + Agility: Ability to deliver high-quality copy under tight timelines

● AI-First Mindset:

a. Proficient in using AI tools (ChatGPT,Claude, etc.) to generate, iterate, and scale copy faster

b. Knows how to prompt effectively and refine outputs

● Conceptual Thinking: Not just writing—idea-first thinking

● Strong proofreading and language precision

Experience Requirements

● 2–4 years in copywriting (MANDATORY)

● Fashion / lifestyle / e-commerce experience (MANDATORY)

● Strong portfolio showcasing:

○ Campaign storytelling

○ Fashion/editorial writing

○ Performance marketing creative writing

What Makes You a Strong Fit

● You can switch between:

○ Luxury tone → street tone → sales tone seamlessly

● You think in hooks, not paragraphs

● You understand that copy = conversion + brand