Creative Copywriter

About Dressfolk

Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India's finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we're on a mission to modernize timeless Indian craftsmanship while empowering over 900 weavers across multiple states, improving their earnings meaningfully.

Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga.

What you'll do

• Copy and content for performance marketing,CRM, website and more.

• Develop strong selling concepts, hooks, and narratives that drive conversions

• Work closely with performance marketing to build ad creatives, funnels, and CRO-led flows

• Translate brand stories into high-impact performance messaging

• Analyse ad performance and iterate creatives using data and insights

Skills & Experience We're Looking For

• 0–2 years of experience in content, advertising, or D2C growth

• Strong understanding of consumer psychology and persuasion

• Hands-on experience with Meta Ads and Google Ads ecosystems

• Ability to create selling ideas, not just write copy

• Experience with high-growth D2C brands is a strong advantage

• Comfortable balancing creativity with numbers and outcomes

How Dressfolk Will Propel Your Career

• Opportunity to own and shape performance content at scale

• Work on campaigns that directly impact revenue

• Exposure to a fast-growing, purpose-led D2C brand with global reach

• High ownership, accountability, and rapid learning

Full-time role | Gurgaon (WeWork, VI John Tower) | www.dressfolk.com | Instagram: @dressfolk