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kshema general insurance limited

Creative Content Writer

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  • Posted 23 hours ago
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Job Description

About The Role

We are looking for a dynamic and creative content writer who can bring fresh thinking, strong storytelling, and compelling design sensibilities to our brand. This role is ideal for someone who is passionate. About content, understands brand tonality, and can translate ideas into visually engaging and impactful communication.

Key Responsibilities

  • Develop high‑quality content across digital platforms—social media, website, blogs, Marketing collaterals like Flyers, banners, Posters and standee and brand campaigns.
  • Create and oversee visual content such as creatives, short videos, reels, infographics, and campaign assets.
  • Collaborate with marketing, product, other relevant departments and design teams to deliver cohesive brand messaging.
  • Manage content calendars and ensure timely release of assets.
  • Maintain brand message, consistency, and creative quality across all channels.
  • Benchmark the content output quality against competitions, Track content performance and optimize based on insights.

Requirements

Required Skills & Competencies

  • Strong writing skills with the ability to craft compelling narratives.
  • Hands‑on experience with creative tools (Canva, Adobe Suite, or similar).
  • Understanding of digital marketing, social media trends, and audience behaviour.
  • Ability to translate briefs into creative concepts.
  • Strong attention to detail and ability to manage multiple projects.

Qualifications

  • Bachelor's degree in Marketing / Mass Communication, Design, or related fields.
  • 3–5 years of experience in content creation or creative roles.

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Job ID: 147184857