Creative Content Editor Meta (Video & Images)
Job Description
Key responsibilities
Video editing
- Edit short-form video ads (6–60 seconds) for Reels, Stories and Feed, built to hook viewers in the first 3 seconds.
- Cut UGC, testimonials, product demos, unboxings and founder-style videos into ad-ready edits.
- Add captions, motion text, transitions, sound design and licensed music suited to sound-off and sound-on viewing.
- Deliver every edit in the right aspect ratios: 9:16, 4:5 and 1:1.
Image and static design
- Design static ads, carousels and collection-ad assets that follow brand guidelines.
- Retouch and composite product photography, including background removal and color correction.
- Create text overlays, offer callouts and price graphics that stay within Meta's text and policy guidelines.
Testing and iteration
- Produce multiple variations of each concept (hooks, thumbnails, CTAs, copy overlays) for A/B and creative testing.
- Review Ads Manager metrics with the performance team and refresh creative before fatigue sets in.
- Track creative trends on Instagram and Facebook and adapt them quickly for the brand.
Collaboration and workflow
- Turn briefs from marketing and media buyers into finished assets on tight turnarounds.
- Maintain an organized asset library with clear naming conventions and version control.
- Make sure all creative meets Meta advertising policies before launch.
- 2+ years editing video and designing images for social media or paid advertising.
- A portfolio showing short-form video ads and static social creative (link required with application).
- Strong skills in Adobe Premiere Pro or Final Cut Pro, plus, aftereffects, Photoshop and Illustrator.
- Working knowledge of Meta ad placements, formats and specs across Feed, Stories and Reels.
- A sharp eye for pacing, typography, color and composition.
- Ability to deliver 10–20+ assets a week without losing quality.
- Comfort taking feedback and turning revisions around within 24 hours.
- Clear written and spoken English.
- Motion graphics in After Effects.
- Experience with CapCut, Canva or Figma for fast-turnaround social content.
- Familiarity with Meta Ads Manager reporting: hook rate, hold rate, CTR, CPA and ROAS.
- Experience with dynamic creative, Advantage+ creative or catalog ads.
- Background in e-commerce, D2C or retail brands.
- Basic photography or videography skills for in-house shoots.
- Experience using AI tools for image generation, upscaling or video editing.
- Volume and on-time delivery of creative against the weekly brief.
- Ad performance of your creative: hook rate, thumb-stop ratio, CTR and cost per result.
- Share of tested concepts that become winning ads.
- Brand consistency and policy compliance (few rejected ads).
- Direct visibility into how your creative performs, with room to grow into a Senior Editor or Creative Lead role.
