Creative Content Associate

About NationBuilding

NationBuilding began in 2024 with a simple belief: Ordinary people can create extraordinary impact when they choose to show up.

Today, NationBuilding is a platform committed to inspiring India's youth to pursue purpose-driven careers and make nation-building a shared mission among the youth of India. We aim to make students aware, inspire them, and engage young individuals to build a sustainable ecosystem for civic participation and innovation.

While today's youth are socially aware, impact-focused, and ideologically engaged, many still opt for conventional 9-to-5 careers. This is not due to a lack of intent, but rather limited exposure to alternative pathways, societal pressures for safe choices, and the absence of structured entry points into nation-building roles.

Recognising both the untapped potential of India's youth and the constraints around them, NationBuilding is designed to translate intent into impact through a clear, student-led framework.

But our story is not really about us. It's about a generation choosing to show up for India. Because when young people find purpose and community, they don't just participate in growth, they lead it.

Our key initiatives include:

NationBuilding Case Study Competition: Over three editions, the undergraduate case study competition has engaged 1,35,000+ students across 6,310 colleges nationwide, offering a structured platform for young people to explore real-world governance and policy challenges.

NationBuilding Conclave: The inaugural edition of Conclave 2026 was held in New Delhi, featuring four focused panels, bringing together high-quality audiences, thought leaders, and peer networks, and validating the event's format, content, and community-led approach

Impact Chapters: Thriving student communities in top institutes of the country, solving hyperlocal issues and driving real-world impact.

Flagship National Events: Driving conversations on democracy, governance and public policy amongst the youth.

What are we looking for in the NationBuilding-Creative Content Associate

The role of NationBuilding - Creative Content Associate sits at the intersection of creativity and discipline, ensuring that ideas are not just compelling but also executed with precision and intent.

We're looking for someone who takes ownership, pays attention to detail, and can turn direction into high-quality, platform-ready content. Someone who understands what works, stays organised, and can maintain a clear and consistent voice across everything we put out online.

Roles and Responsibilities

Content ideation and creation: Conceptualise and develop original content ideas, including memes, infographics, reels, carousels, and short-form videos aligned with NationBuilding's messaging.

Tool-based production: Use tools like Canva, CapCut, InShot, VN, or Adobe Suite to create visually compelling and platform-ready content.

Editorial and content operations: Support structured content workflows including editorial calendars, review processes, and publishing schedules while maintaining high quality standards across formats.

Digital Platform presence and growth: Own and contribute to day-to-day management of key platforms (Instagram, LinkedIn, YouTube, X). Execute growth strategies aligned with brand depth and audience trust, track performance metrics, and optimise content based on engagement insights.

Trendspotting and creative relevance: Stay ahead of social media trends, formats, and cultural moments to ensure content is timely, engaging, and shareable, adaptable across platforms, including Instagram (Reels, Stories), YouTube (Shorts), LinkedIn, and X.

Cross-functional coordination: Work closely with internal teams to ensure factual accuracy, narrative alignment, and campaign coherence.

Eligibility

Have at least one year of experience in the relevant field

Demonstrated ownership of narrative and brand outcomes, not just execution of briefs

Possess a strong portfolio showcasing your content (graphics and/or short-form video)

Have experience collaborating with teams (writers, designers, videographers, photographers, creators, etc.).

Note- This is a contractual role till April,2027.