Creative Automation Designer

Role overview

Translate approved creative designs into scalable, production-ready outputs using a creative automation platform. The role is not about creating concepts, but about enabling existing creatives to work across formats, channels, and markets through structured templates and data-driven inputs. Requires strong design judgement, understanding of brand guidelines, and the ability to assess how creatives scale.

Work spans static, HTML and video banners with potential to extend beyond digital channels. Involves collaboration with global teams. Full-time, work-from-office role (Mumbai or Thiruvananthapuram).

Key responsibilities

• Convert design masters into automation-ready templates

• Audit creatives for scalability and flag risks early

• Define layout behaviour for dynamic inputs (copy, localisation, formats)

• Work with feed sheets (Excel/Google Sheets) to align data and design

• Ensure consistency with brand guidelines across outputs

• Solve for edge cases (overflow, reflow, spacing, layout breakage)

• Collaborate with global teams across markets

• Support testing and QA using real content

Required skills

• Strong proficiency in Figma (Auto Layout, components)

• Strong proficiency in Photoshop

• Solid understanding of design systems, responsive behaviour, and brand guidelines

• Ability to translate creative concepts into scalable design logic

• Experience with digital formats (banners, social, email)

• Ability to communicate fairly well in English

• Working knowledge of Excel or Google Sheets

•Strong attention to detail

Good to have skills

• Experience with creative automation tools

• After Effects, Illustrator, or InDesign

• Multi-market or localisation experience

• Basic understanding of HTML or digital production

Experience range

• Typically 2–6 years of relevant experience

• Very strong Figma capability may be considered in place of experience (including freshers)

• Candidates with 6+ years may be considered for more specialised or SME-type roles

Additionally, prior to the interview, candidates are required to share a Figma link showcasing any of their work. This does not need to be extensive or portfolio-level; a simple example of something they have designed is sufficient.