Creative and UGC Strategist Lead

Please Read the Job Description. The CTC is given at the bottom. We are looking for someone to come and completely own the UGC vertical. At the same time , the person should be able to come up with creative brieffs that our design team can execute on. Looking for someone who can set up the entire end to end UGC process. If proper fit, the person can be given equity in the company. This will include setting up

-AI workflow to autogenerate scripts

-Templates to ensure creators create videos with best practices

-Creating an exhaustive list of creators

-Working with internal team to outreach to creators and have them onboarded for ease of communication

-writing scripts and hooks that convert

-Creating frame works for scripts and hooks with high CTR and conversions

-Testing scripts and content and creating frameworks for testing and improving internal processes

-Reviewing design work for performance ads

-Will be asked from time to time to create designs through photoshop,illustrator, nanobanana

-Create AI workflows that auto create Design, video and UGC

Creative Strategist & UGC Strategist (Performance Marketing)

Role Overview

You are responsible for driving revenue through creatives. We are focussed on conversions

You will own:

Ad creatives (Meta, TikTok, YouTube)

UGC strategy (creator sourcing → scripting → output → iteration)

Creative testing roadmap tied to performance metrics

If you can't tie creative decisions to CAC, CTR, CVR, you're not a fit.

Core Responsibilities

1. Creative Strategy (Performance First)

Build weekly creative testing plans (hooks, angles, formats)

Identify winning patterns from data (not opinions)

Translate performance data into new creative directions

Work closely with media buyers to scale winning ads

Output expectation:

 → 10–30 new ad concepts per week

 → Clear hypothesis behind each concept

2. UGC Strategy & Execution

Source, vet, and manage UGC creators (India + global if needed)

Write high-converting scripts (hooks, storytelling, CTA)

Brief creators clearly (no ambiguity, no fluff)

Ensure fast turnaround and content volume

Output expectation:

 → 15–50 UGC videos/month depending on scale

 → Consistent improvement in hook rate & hold rate

3. Scriptwriting & Hook Development

Write scroll-stopping hooks (first 3 seconds = everything)

Develop multiple variations of the same idea (don't rely on 1 angle)

Understand platform-native formats (TikTok ≠ Meta ≠ YouTube)

4. Creative Analytics & Iteration

Track:

Hook rate

Hold rate

CTR

CPA / ROAS

Kill losers fast, double down on winners

Build a creative insight library (what works, what doesn't, why)

Work with the deisgners to ensure that the design work is of high quality

5. Competitor & Trend Intelligence

Continuously monitor competitors ads

Identify trends early (hooks, formats, messaging)

Reverse-engineer winning creatives in your niche

Key Skills Required

Strong understanding of performance marketing metrics

Proven ability to write high-converting ad scripts

Experience managing UGC creators at scale

Deep understanding of Meta Ads & TikTok Ads ecosystem

Ability to think in angles, hooks, and iterations—not campaigns

What Good Looks Like (Non-Negotiable)

You ship fast. No overthinking.

You don't defend bad creatives—you replace them.

You care about numbers, not opinions.

You can explain why a creative worked or failed.

You don't need hand-holding.

Bonus (High Leverage)

Experience with D2C brands (₹1Cr+/month spend preferred)

Familiarity with tools like:

Motion / Premiere Pro

CapCut

Foreplay / AdSpy

Network of UGC creators

KPIs (You Will Be Judged On This)

Creative volume shipped per week

% of winning creatives

Reduction in CPA

Increase in CTR / Hook rate

Speed of iteration cycles

Who This Role Is NOT For

Designers who only care about aesthetics

Brand strategists who avoid numbers

People who need weeks to come up with ideas

The role is fixed at Rs 8.4 LPA with a bonus.