Creative and Content Lead

Creative & Content Lead

About the Role

We're looking for a creative, proactive, and execution-focused Creative & Content Lead to help shape how the brand looks, sounds, and communicates across digital and physical touchpoints.

You'll work across content ideation, creative production, AI-generated content, shoots, campaigns, website, app, and product creatives — taking ideas from concept to execution while maintaining a consistent and high-quality brand identity.

This role is ideal for someone who is equally comfortable thinking of a great hook and getting it made.

Key Responsibilities

1. Creative Production & Review

• Develop and review scripts, hooks, captions, ad copies, social content, and campaign creatives.
• Create and coordinate AI-generated images, videos, edits, and other visual content.
• Review creative output for brand consistency, quality, storytelling, and communication.
• Adapt creatives across formats and platforms including Instagram, YouTube, LinkedIn, website, and product/e-commerce channels.
• Maintain a consistent visual and verbal brand language across all content.

2. Content Ideation — New Hooks & Angles

• Constantly generate new content ideas, hooks, concepts, and creative angles.
• Develop ideas for TOFU, MOFU, and BOFU content.
• Identify opportunities for trend-led, product-led, educational, emotional, and performance-driven content.
• Experiment with different storytelling formats and creative approaches.
• Turn product features and consumer insights into engaging content ideas.

3. Shoot Coordination & Execution

• Plan and coordinate photoshoots and video shoots from concept to final delivery.
• Work with photographers, videographers, actors, creators, production teams, and internal stakeholders.
• Prepare shot lists, references, scripts, creative briefs, and production requirements.
• Ensure shoots stay aligned with the creative direction and brand guidelines.
• Review and coordinate post-production, edits, and final assets.

4. Cross-Functional Creative Support

• Support creative requirements across website, app, product, Amazon/e-commerce, campaigns, and offline activations.
• Work closely with marketing, product, design, and other teams to understand their creative requirements.
• Translate business/product requirements into clear and engaging creative communication.
• Help maintain consistency across all consumer-facing brand touchpoints.

5. Ownership & Proactive Communication

• Take ownership of creative projects from brief → idea → execution → final delivery.
• Proactively identify what needs to be done instead of waiting for instructions.
• Communicate timelines, progress, dependencies, and challenges clearly.
• Coordinate with internal teams and external partners to keep projects moving.
• Be accountable for quality, deadlines, and the final creative output.
• Bring new ideas and improvements to the creative process continuously.

What We're Looking For

• Strong creative thinking and a good understanding of social media content and digital marketing.
• Ability to write compelling hooks, scripts, captions, and short-form content.
• Good visual sense and understanding of composition, storytelling, and brand aesthetics.
• Comfortable working with AI tools for image, video, copy, and creative production.
• Strong execution and project coordination skills.
• Ability to manage multiple creative projects simultaneously.
• Good communication and collaboration skills.
• High attention to detail and ownership mindset.
• Someone who is curious, fast-moving, and always looking for a better creative idea.

Success in This Role

Success means consistently bringing fresh creative ideas, producing high-quality content efficiently, executing shoots smoothly, supporting teams across the business, and taking complete ownership of creative projects from idea to final output.