CPL Media Buyer

Experience: 3–5 Years

Job Type: Full-Time

Work Mode: On-Site

About the Role

We are looking for a results-driven CPL Media Buyer with 2–5 years of experience in international performance marketing and lead generation campaigns. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling CPL (Cost Per Lead) campaigns across multiple digital advertising platforms.

Key Responsibilities

• Plan, launch, and manage international CPL campaigns across various advertising platforms.
• Optimize campaigns to achieve target CPL, lead quality, and conversion rates.
• Manage and scale paid advertising campaigns on platforms such as Meta Ads, Google Ads, and other relevant traffic sources.
• Analyze campaign performance and make data-driven decisions to improve ROI.
• Conduct audience research, competitor analysis, and campaign testing.
• Monitor daily campaign budgets, pacing, and performance metrics.
• Collaborate with the creative and performance marketing teams to improve campaign results.
• Identify opportunities to scale successful campaigns while maintaining profitability.

Requirements

• 3–5 years of experience in CPL Media Buying / Performance Marketing.
• Strong understanding of international lead generation campaigns.
• Hands-on experience managing paid advertising campaigns.
• Knowledge of campaign tracking, pixels, conversion tracking, and analytics tools.
• Strong analytical and problem-solving skills.
• Ability to manage budgets and optimize campaigns independently.
• Experience in international markets will be preferred.

What We Are Looking For

• A performance-oriented mindset.
• Strong analytical and decision-making abilities.
• Knowledge of lead generation strategies and optimization techniques.
• Ability to work in a fast-paced environment and deliver measurable results.

Interested candidates can share their resumes with us on [Confidential Information]