Job Title: Brand Storyteller ( Copywriter )
Location: Bangalore
Company: Allen Career Institute
Department: Marketing
Work Mode: On-site (6 days/week)
Experience: 3 years minimum
Designation: Executive
Role Overview:
ALLEN is looking for a Brand Storyteller who can craft impactful messaging across print, outdoor, CRM, and digital platforms. From hoardings that stop traffic to push notifications that drive action your words will shape the future of education.
Key Responsibilities:
- Write compelling copy for print ads, hoardings, brochures, and radio spots
- Create engaging CRM content - SMS, emailers, push notifications
- Develop sharp, scroll-stopping copy for digital platforms - social media, banners, landing pages
- Collaborate with designers and brand teams on integrated campaigns
- Adapt messaging for regional audiences while maintaining brand voice
- Ensure compliance with advertising regulations and maintain brand safety standards
Must-Have Skills & Experience
- 3-6 years of experience in copywriting across traditional and digital media
- Strong portfolio with work in print, outdoor, CRM, and digital campaigns
- Ability to write with clarity, empathy, and emotional impact
- Understanding of youth audiences, education space, and regional nuances
- Bonus: Experience in education or youth-focused brands.
Reporting To: Content Lead
