Country Sales Manager

About Novaris

Novaris is an Australian engineering and manufacturing company specialising in lightning and surge protection solutions for critical electrical, industrial and infrastructure applications.

With operations across Australia, Asia and Europe, Novaris works with major multinational customers and engineering organisations across infrastructure, transportation, industrial automation, energy and other critical applications.

As we expand our presence in India through Novaris Trade India Pvt Ltd, we are looking for an experienced commercial leader to develop and grow our business across the country.

The Opportunity

We are looking for a Country Sales Manager to lead the growth of Novaris in India.

This is a senior, hands-on commercial role for someone who knows the Indian electrical and industrial market and has a proven ability to develop new business.

The successful candidate will take ownership of sales development across India, build relationships with major customers and consultants, develop strategic opportunities and establish Novaris as a stronger presence in the Indian market.

This is not simply an account management position. We are looking for someone who can open doors, develop markets and convert opportunities into sustainable business.

Key Responsibilities

• Develop and execute the India sales and business development strategy

• Build a strong national sales pipeline and deliver sustainable revenue growth

• Develop business with MNCs, OEMs, EPCs, consultants, system integrators, panel builders and major end users

• Develop opportunities across infrastructure, railways, industrial automation, energy, oil and gas, data centres and other critical industries

• Manage and grow strategic key accounts

• Work with consultants and engineering teams to establish Novaris solutions at the specification and design stage

• Identify and develop suitable distributors and channel partners

• Lead commercial negotiations for major projects and opportunities

• Monitor competitors, market developments, pricing and major projects across India

• Work closely with Novaris teams in Singapore, Australia and Malaysia

• Represent Novaris at customer meetings, industry events, exhibitions and technical seminars

• Build and develop the India sales team as the business grows

What We Are Looking For

• Minimum 10 years of B2B sales and business development experience

• Degree or diploma in Electrical Engineering, Electronics Engineering or a related technical discipline

• Experience working with a recognised multinational electrical, industrial or engineering company

• Proven track record of achieving sales targets and developing new business

• Strong understanding of the Indian electrical, infrastructure or industrial market

• Experience dealing with large MNC customers, consultants, EPCs and engineering organisations

• Strong commercial, negotiation and relationship-building skills

• Experience in solution selling and technically driven B2B sales

• Ability to operate independently and take ownership of the Indian market

• Excellent communication and presentation skills

• Willingness to travel extensively across India

Experience in surge protection, lightning protection, switchgear, electrical protection, power quality, industrial automation, instrumentation, power distribution or related electrical products will be highly regarded.

Who Will Succeed in This Role

We are looking for a commercially driven individual with an entrepreneurial mindset.

You should be equally comfortable discussing a technical solution with an engineer, developing a specification with a consultant and negotiating a commercial opportunity with senior management.

Most importantly, you should have a demonstrated ability to create business rather than simply manage existing business.

Why Novaris

Novaris is at an important stage of its growth in India.

This role provides the opportunity to take ownership of a national market, work directly with the senior leadership of an international engineering company and play a significant role in building Novaris India.

For the right person, this is an opportunity to build something substantial and grow with the business.