Copywriter

Company Description

Win in Life Academy is the country's first institute offering industry-led training, designed to bridge the gap between aspirants and industries for career growth. By simulating real-world industry environments, the academy prepares students for professional success. With an emphasis on the quality of training and placement support, the academy provides assistance until students achieve their desired roles. Courses are thoughtfully designed in collaboration with industry partners to meet current market demands and are tailored to varying lengths and needs.

Key Responsibilities

* Write clear, engaging, and persuasive copy for websites, landing pages, blogs, email campaigns, ads, social media, and product descriptions.

* Collaborate with marketing, design, and product teams to ensure messaging consistency across all channels.

* Translate complex educational/technical concepts into simple, relatable, and impactful communication.

* Develop brand voice and tone guidelines tailored to different audience segments (students, parents, educators, B2B clients).

* Conduct competitor and market research to create content that stands out in the EdTech space.

* Optimize content for SEO, conversions, and user experience.

* Edit and proofread copy to maintain high quality, accuracy, and brand alignment.

Requirements

* 2+ years of proven experience as a copywriter, ideally in EdTech, SaaS, or related industries.

* Strong portfolio showcasing a variety of copy across digital platforms (web, email, ads, social media, blogs).

* Excellent command of written English with strong grammar, editing, and storytelling skills.

* Familiarity with SEO best practices and digital marketing strategies.

* Ability to write for different tones and audiences (B2C and B2B).

* Strong research skills to understand target audiences and industry trends.

* Collaborative mindset with the ability to work across teams.

Nice-to-Have

* Experience in performance-driven marketing copy (paid ads, email funnels, conversion pages).

* Understanding of the education/learning industry, pedagogy, or instructional design.

* Basic knowledge of content analytics and A/B testing.

What We Offer

* Competitive salary and benefits package.

* Opportunity to work on impactful projects shaping the future of education.

* Collaborative and growth-driven work culture.

* Learning and development opportunities.