About the Role:
Whyder is looking for a Copywriter who can lead brand thinking across strategy, communication, and content. This role is core to building brands end-to-end from positioning and identity to content systems and performance narratives.
You'll be the bridge between creative & strategy ensuring each brand speaks clearly, consistently, and impactfully across platforms.
If you need AI to hold your hand, finish your sentences, or give you 10 headline ideas, stop right here. This is not for you.
We're looking for someone who thinks, fights, and writes.
Someone who can stare at a blank page and enjoy the discomfort.
Someone who doesn't ask what's trending before asking what actually hits
Key responsibilities -
- Write narrative based scripts that engage the end user to take an action.
- Work closely with the brand managers in understanding the briefs and churn scripts that are truly engaging from the beginning i.e. hook, body and outro.
- Turn half-baked ideas into full-blown stories
- Proficient enough to understand the verbiage of each TG of a brand.
- Collaborate with designers, editors, and strategists without ego.
What we do care about -
- Original thinking
- Raw creative confidence
- Your ability to back your words
- Your past work (even if it's messy, personal, or unpublished)
A warning (yes, really)
If you're here to play safe, stay polite, or blend in. Please don't apply.
But if you believe your ideas deserve attention, and you're ready to prove it with your writing
Come. Fight. Write.
Requirements:
- 2-4 years experience in brand strategy or brand management (agency or client-side)
- Strong understanding of content, design systems, and digital-first brand thinking
- Excellent written and verbal communication
- Ability to think conceptually, write sharply, and brief creatives effectively
- Comfortable working on multiple brands across varied industries
- Detail-oriented, fast with decks and structured in documentation
- Ability to lead internal reviews and communicate strongly with the brand managers or other individual stakeholders.
Bonus if you have:
- Worked on brand building from scratch (naming, identity, GTM).
- Experience in handling real estate, D2C or lifestyle brands.
- Strong portfolio of decks, frameworks or past campaigns.
