A Leading IPG Healthcare Agency is looking for:
Job Title: Senior Copywriter / Copy Supervisor / Copy Group Head Healthcare
- Department: Creative
- Industry: Advertising Agency (Healthcare / Pharma / Wellness)
- Experience: 28 Years
- Location: Mumbai / On-site
Job Description
We are seeking a strategic and creatively driven Copywriter with healthcare advertising experience to join our creative team. This role is open from Senior Copywriter up to Copy Group Head level, depending on experience and capability. The candidate will be responsible for delivering integrated campaigns across digital, print, social, films, and on-ground activations while ensuring medical accuracy and regulatory compliance.
Key Responsibilities
Creative & Copy Development
- Conceptualize and write integrated healthcare campaigns across digital, print, social media, websites, films, presentations, and brand collaterals
- Translate complex medical and scientific information into clear, compelling, and engaging communication
- Maintain brand tone, consistency, and messaging across platforms
Integrated Campaigns
- Work closely with Art Directors, Strategy, Client Servicing, and Medical teams to deliver 360 campaigns
- Contribute to brand thinking, campaign ideas, and pitch presentations
- Adapt long-format and short-format content across channels
Leadership & Mentorship (For Senior Roles)
- Lead and mentor junior copywriters
- Review and elevate copy quality across brands
- Take ownership of creative output for assigned accounts
- Guide teams on healthcare compliance and best practices
Compliance & Quality
- Ensure all content adheres to medical, legal, and regulatory guidelines
- Edit, proofread, and fact-check content to ensure accuracy and clarity
- Coordinate with medical/legal reviewers when required
Required Skills & Qualifications
- 28 years of experience in an advertising agency, preferably handling healthcare/pharma brands
- Strong command of English language, storytelling, and conceptual thinking
- Proven experience in integrated campaigns (digital + offline)
- Ability to simplify complex medical information creatively
- Good understanding of healthcare compliance and regulations
- Strong collaboration and communication skills
- Ability to manage multiple brands and deadlines
Preferred Qualifications
- Experience working on pharma, wellness, hospitals, diagnostics, medical devices, or OTC brands
- Exposure to global healthcare brands
- Pitch and new-business experience (for leadership roles)
