Copywriter

Who are we

Sunny Side Up is an award-winning full-service agency. We solve business problems - for the largest global brands to the boldest young startups. Our expertise cuts across industries, from education to healthcare, and B2B MNCs to D2C brands. Our playground is diverse - spanning consulting to creative, strategic insights to storytelling, and design to digital.

We're looking for a Copywriter to join our team. If your mindset matches your skillset, we want to hear from you.In this role, you will lead copy across key campaigns. You will oversee a team of writers while collaborating with the strategy and business team to shape clutter-breaking narratives and ideas for all our brands.

What you'll do

• Turn creative briefs into powerful ideas, copy, and campaigns across digital, social, paid media, video, and print
• Collaborate closely with design, marketing, brand, and business teams to deliver high-impact work
• Write compelling brand stories, campaign narratives, ad copies, and SEO-friendly content
• Brainstorm, concept, and execute ideas that influence audience perception and behavior
• Review competitor communication and bring fresh insights to the table
• Deliver quality work on time, every time, in a fast-paced agency environment

What's expected from you

• Strong ownership of briefs from idea to execution
• Ability to think strategically, creatively, and commercially
• Openness to feedback and a get-it-done mindset
• High attention to detail with zero-defect output
• Willingness to hustle, adapt, and wear multiple creative hats

What you bring

• 2-4 years of relevant experience in an ad or creative agency
• Excellent writing and communication skills across formats and platforms
• Solid understanding of paid digital media and content best practices
• Strong consumer insight and idea-generation ability
• A collaborative attitude and passion for creating work that delivers results