Copywriter [Creative Strategist]
Experience: 1-3 years (agency experience)
Responsibilities:
- Develop clear, concise, and creative copy for a wide range of marketing materials, including but not limited to advertisements, email campaigns, brochures, press releases, social media posts, website content, product descriptions.
- Ensure consistency in the brand voice and messaging across all platforms and materials to maintain a strong brand identity and resonate with the target audience.
- Conduct thorough research to understand the target audience, industry trends, and competitors strategies to inform your copy and make it more effective.
- Collaborate with the marketing team, designers, and other stakeholders to develop cohesive and integrated marketing campaigns that deliver the intended message effectively.
- Proofreading and Editing: Review and edit your copy to ensure it is error-free, adheres to the brand guidelines, and meets the desired objectives.
- Participate in brainstorming sessions to develop content ideas, themes, and strategies for upcoming campaigns.
- Keep abreast of industry trends, emerging technologies, and best practices in copywriting and marketing to continually improve the quality and effectiveness of our content.
Skills required:
- Excellent leadership and communication skills
- Strong grasp of the English language
- Proven experience in copywriting for multiple brands
- Holistic marketing or written communications expertise
- Should understand brands within the current Indian market space and be updated on their communication strategies
- Should be able to adapt, learn, and grow on the job
- Be an avid team player and always be open to learning
