Copywriter

Scapia! A co-branded credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We're a bunch of passionate people who work together, brainstorm and debate with each other, and don't stop until we're but proud of our work. Customer delight tops everything else! We've worked hard to create an environment of honesty and passion that sets everyone up for success.

Role Overview :

We are looking for a Copywriter in the marketing team who will own and shape Scapia's consumer voice across all touchpoints — from product experiences to campaigns.

This role requires strong writing craft, sharp consumer understanding, and the ability to deliver high-quality copy across formats — including product interfaces, landing pages, CRM, performance marketing, and brand campaigns.

You will partner closely with product, design, growth, and marketing teams to create clear, compelling, and conversion-driven communication across on-app and off-app channels.

Key Responsibilities :

1. Product & UX Copy

• Write clear, intuitive, and engaging copy for product surfaces — app flows, landing pages, and key user journeys.

• Collaborate with product and UI/UX teams to enhance usability and elevate the consumer experience through words.

• Simplify complex concepts into sharp, easy-to-understand communication.

2. CRM & Performance Copy

• Develop high-impact copy for CRM channels (push, email, WhatsApp, SMS) and performance marketing assets.

• Drive clarity, urgency, and action through copy that converts.

• Continuously iterate based on performance and user behaviour.

3. Campaign & Brand Communication

• Contribute to campaign ideas and translate them into strong, consumer-first copy.

• Write for marketing campaigns across digital, social, in-app, and offline channels.

• Ensure consistency in tone, voice, and brand expression across all communication.

4. Cross-Team Partnership & Execution

• Work closely with cross-functional teams (product, growth, design, marketing) to solve communication needs.

• Align on messaging, context, and objectives across workstreams.

• Deliver high-quality, timely output across multiple parallel projects.

What You'll Need

• 7-9 years of experience in copywriting / content roles.

• Experience in consumer tech, app-first, or digital-first businesses.

• Strong ability to write for brand, product, UX, CRM, and performance channels.

• Excellent command over language, tone, and storytelling.

• High consumer empathy and understanding of user journeys.

• Ability to simplify, structure, and communicate clearly across formats.

• Comfort working in fast-paced, high-ownership environments with multiple stakeholders.