Copywriter

Location: Delhi

Experience: 2–4 Years

Industry: Advertising / Mainline Advertising

Employment Type: Full-time

About the Role

We are looking for a creative and concept-driven Copywriter with 2–4 years of experience in a mainline advertising agency to join our creative team in Delhi.

The ideal candidate should be passionate about advertising, have a strong command of language, and be able to turn a brief into a strong, original and compelling communication idea.

The role will involve working closely with Art Directors, Creative Directors, Strategy and Client Servicing teams to develop integrated campaigns across TV, Print, Radio, Outdoor and Digital.

Key Responsibilities

Creative Conceptualisation

• Understand creative briefs and translate them into strong communication ideas.
• Develop campaign concepts, big ideas, taglines, headlines and campaign narratives.
• Participate actively in brainstorming and ideation sessions.
• Develop ideas that are relevant to the brand, audience and communication objective.
• Work closely with Art Directors to ensure that copy and visual ideas complement each other.

Copywriting & Campaign Development

• Write compelling and engaging copy for:
• Print advertisements
• TVCs and film scripts
• Radio spots
• Outdoor/OOH
• Digital and social media
• Brochures, presentations and other brand communication
• Develop short-form and long-form copy while maintaining the brand's tone and personality.
• Adapt campaign ideas and messaging across different media without losing the core thought.
• Write scripts, storyboards and communication narratives for films and other audio-visual content.

Required Skills & Competencies

• Excellent command of English, both written and verbal.
• Strong creative and conceptual thinking.
• Ability to write sharp, memorable and impactful copy.
• Strong understanding of advertising and brand communication.
• Ability to develop ideas beyond just writing lines.
• Strong storytelling and script-writing abilities.
• Good understanding of TVC, Print, Radio and Outdoor advertising.
• Ability to work collaboratively with Art Directors and other creative teams.
• Strong attention to detail and proofreading skills.
• Ability to handle multiple briefs and work under tight deadlines.
• Good presentation and communication skills.

Qualification & Experience

• 2–4 years of relevant experience in a mainline advertising agency is preferred.
• Candidates with experience working on ATL/mainline campaigns across TV, Print, Radio and Outdoor will be preferred.
• Experience across multiple categories/brands will be an advantage.
• Bachelor's/Master's degree in English, Mass Communication, Advertising, Journalism, Creative Writing or a related discipline preferred.
• A strong portfolio of advertising campaigns, conceptual work, scripts and copywriting samples is mandatory.

Interested candidates share your CV and Portfolio at [Confidential Information]