Job Title: Copywriter
Location: Pune
Experience Required: 25 Years
Industry Preference: Advertising / Digital Agency / BFSI / Insurance
About the Role:
We are looking for a creative and detail-oriented Copywriter to work closely with our insurance client based in Pune. The ideal candidate should be able to craft compelling scripts, campaign concepts, and marketing copies across multiple platforms. This role requires working directly from the client's office and collaborating with marketing, design, and strategy teams to deliver impactful communication.
Key Responsibilities:
- Develop creative copies for marketing campaigns across digital, social media, and offline platforms.
- Write engaging scripts for videos, ads, and branded content.
- Conceptualize and execute campaign ideas aligned with brand messaging.
- Create clear and persuasive copies for advertisements, emailers, website content, and social media.
- Collaborate with designers, strategists, and client stakeholders to deliver integrated campaigns.
- Adapt brand tone and messaging for insurance and financial products.
- Ensure consistency in brand voice across all communication.
Required Skills & Qualifications:
- 25 years of experience in copywriting, preferably in advertising agencies or BFSI/insurance brands.
- Strong storytelling and scriptwriting abilities.
- Experience working on integrated marketing campaigns.
- Excellent command of written English.
- Ability to work in a fast-paced, collaborative environment.
- Prior experience handling financial services or insurance brands will be an advantage.
Work Mode:
On-site Pune (Client Location)
What We're Looking For:
- Strong conceptual thinker
- Creative campaign ideator
- Scriptwriting expertise
- Attention to detail and brand tone
Note: Candidates comfortable working from the client's office in Pune will be preferred.
