About the Role
We are looking for a sharp, culturally aware, and finance-savvy Copywriter & Social Media Strategist to lead content storytelling for a premium financial brand. This role requires someone who can blend strategic thinking with elevated creative execution — translating complex financial concepts into sophisticated, engaging, and platform-native content.
The ideal candidate should have a strong understanding of banking, finance, or fintech, along with experience managing and growing social-first brands with a refined, premium aesthetic.
Key Responsibilities
- Conceptualize and write high-quality content across digital and social platforms, including:
- Short-form video scripts & reels
- Brand campaigns & ad copies
- Thought leadership & educational finance content
- Product narratives and customer communication
- Drive social media content strategy and day-to-day content planning across platforms
- Ensure the brand maintains a premium, intelligent, and culturally relevant voice across all touchpoints
- Simplify complex financial and banking concepts into engaging, audience-friendly storytelling
- Collaborate closely with design, video, and marketing teams for end-to-end campaign execution
- Stay updated on finance trends, consumer behavior, social media trends, and platform best practices
- Manage content calendars, publishing coordination, and overall social media communication consistency
- Optimize content performance through insights, audience understanding, and platform analytics
- Maintain high standards of accuracy, clarity, and brand tonality
Requirements
- Background in Finance, Banking, Economics, FinTech, or related domains
- 3–6 years of experience in copywriting, scriptwriting, content strategy, or social media management
- Prior experience working with BFSI, banking, wealth, luxury, or premium consumer brands is highly preferred
- Strong understanding of social-first storytelling and video-led content
- Exceptional command of English; Hindi proficiency is an added advantage
- Ability to balance creativity with accuracy and strategic communication
- Strong understanding of premium digital aesthetics and audience sensibilities
- Must carry own laptop
Skills We're Looking For
- Finance & banking domain expertise
- Social media management & content strategy
- Scriptwriting for video-first platforms
- Brand storytelling with a premium tone of voice
- Strong research & editorial capabilities
- Attention to detail with fast-paced execution
- Trend awareness with strong creative judgment
Why Join Us
- Opportunity to shape content for a premium finance-led brand
- High creative ownership and strategic involvement
- Work alongside a design-forward and collaborative team
- Exposure to impactful financial products and storytelling at scale
- A fast-growing environment focused on quality, innovation, and culture
