Job Title: Senior Copywriter BFSI (On-site, Marol)
Location: Marol (On-site)
Experience: 35 years
Requirement: Must have own laptop
About the Role
We are looking for a Senior Copywriter with experience in the BFSI (Banking, Financial Services, Insurance) space. This role requires someone who can think strategically and execute across 360-degree copy, spanning campaigns, digital platforms, and brand storytelling.
You will play a key role in shaping communication for a high-impact brand platform, working across multiple touchpoints and formats.
Key Responsibilities
- Develop 360-degree copy across digital, social, web, emailers, campaigns, and platform content
- Translate complex BFSI concepts into clear, engaging, and consumer-friendly communication
- Work closely with designers, strategists, and stakeholders to deliver cohesive campaigns
- Build and maintain a consistent brand voice across all communication channels
- Contribute to campaign ideation, messaging frameworks, and platform narratives
- Deliver high-quality copy in a fast-paced, deadline-driven environment
Requirements
- 35 years of experience in copywriting, with BFSI exposure
- Experience working on integrated / 360 campaigns
- Strong understanding of digital-first content and platform thinking
- Excellent writing, editing, and storytelling skills
- Ability to simplify complex financial concepts
- Must be comfortable working on-site from Marol
- Must have a personal laptop
Bonus If You
- Have worked on banking, fintech, or BFSI brands
- Understand HNI / emerging affluent audiences
- Have experience in a fast-paced setup
What This Role Offers
- Opportunity to own the creative voice for a global brand platform
- High visibility and direct impact on a flagship initiative
- End-to-end exposure across content, campaigns, and platform build
- A chance to build something from scratch, not just maintain BAU
