Copywriter-Mumbai & Delhi (Agency experience preferred)

About the Role

The Minimalist is looking for a creative and culturally aware Copywriter to join our team. This role will primarily work on fashion, luxury, and jewellery brands, crafting compelling narratives and high-impact copy across digital and offline touchpoints.

If you have a strong understanding of premium brand communication, an eye for detail, and a knack for turning ideas into memorable copy, we'd love to hear from you.

Key Responsibilities

• Develop engaging copy for social media, digital campaigns, websites, emailers, ad films, and brand communications.
• Create content that reflects the distinct voice and positioning of fashion, luxury, and jewellery brands.
• Translate brand strategy into compelling storytelling and campaign ideas.
• Collaborate with designers, strategists, and account managers to bring creative concepts to life.
• Write campaign taglines, captions, product-focused content, scripts, and long-form brand narratives.
• Stay updated on industry trends, consumer behavior, luxury culture, fashion, and lifestyle trends.
• Proofread and refine content to ensure accuracy, consistency, and brand alignment.