Copywriter

2-5 Years

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Early Applicant

Job Description

Location : Unitech Cyberpark, Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

Experience : 2-3 years

Responsibilities

Content Development & Scriptwriting: Produce compelling, platform-specific copy and scripts for social media, short-form videos, websites, landing pages, and digital advertising in alignment with creative briefs.
Copy Editing & Quality Assurance: Review, refine, and proofread all content to ensure clarity, grammatical accuracy, and adherence to brand voice and guidelines.
Content & Audience Research: Monitor emerging trends, audience behavior, and evolving content formats across platforms, integrating relevant insights into brand-aligned copy.
Performance Analysis & Optimization: Track content performance metrics to identify high-performing elements and address underperforming areas, to enhance future copy.
Cross-Functional Collaboration: Partner with design, social media, and client servicing teams to align copy with creative and strategic direction.
Concept Development with Strategists: Work closely with the creative strategist to ideate, conceptualize, and refine messaging that strengthens campaign narratives.
Adaptability & Feedback Integration: Respond constructively to feedback, pivoting copy direction as needed while maintaining creative integrity and brand consistency.

Benefits