Copywriter

Location: Gurugram, HR

Mode: Onsite, Full-Time (5.5 working days)

Experience: 2- 4 Years

About the Brand

We are a roots driven lifestyle brand bringing traditional Indian spirit into modern, active everyday living. Focused on comfort, movement and thoughtful design, we create expressive, functional pieces that move seamlessly from yoga to work and everything in between. With 2L+ customers and a 105K+ community, we create active-wear that's limitlessly comfortable, inspired by the Indian spirit, and crafted with creativity, comfort, and craftsmanship. More than clothing, we're driving a cultural shift.

Role Overview

As a Copywriter, you'll bring our brand voice to life through engaging scripts, dialogues, and written content. From influencer collabs to in-house shoots, you'll craft stories and support creative direction that inspire, engage, and build real connections with our audience.

Key Responsibilities

• Develop creative scripts for influencer collabs, branded content, and in-house video shoots.
• Write compelling voiceovers, dialogues, and storytelling-driven scripts aligned with our brand identity.
• Collaborate with the creative, strategy, and production teams to ensure content fits audience insights and campaign goals.
• Maintain a consistent brand voice across all formats- digital, video, and social.
• Research cultural nuances, trends, and audience behavior to create rooted, relatable stories.
• Contribute ideas in brainstorms and assist in shaping campaign direction.
• Work closely with video editors/creators to ensure smooth execution of scripts.

Requirements

• 2–4 years of experience in content writing, copywriting, or scriptwriting (brand or agency).
• Portfolio showcasing storytelling & creative direction across formats.
• Excellent command over English (Hindi or regional language skills are a plus).
• Ability to adapt tone/style across different platforms and audiences.
• Creative mindset with attention to detail.
• Good understanding of social media, digital-first storytelling, and influencer content.

Why Join Us

• Be part of a creative team shaping unique brand narratives.
• Work on diverse projects—digital campaigns, influencer marketing, branded films.
• Opportunity to experiment and bring your storytelling vision to life.
• A collaborative, growth-focused environment.

Ready to build something meaningful

Send your resume + writing samples/portfolio to [Confidential Information]