Location: Goa
Job Overview:
Content/Copywriter, will be responsible for creating compelling and engaging written content across various platforms. From website copy and product descriptions to blog posts, email campaigns, and social media, they will play a key role in building and promoting our brand voice. Your writing will help drive customer engagement, enhance product awareness, and support our marketing and sales goals.
Key Responsibilities:
- Write and Edit Copy: Create clear, concise, and persuasive content for our website, product pages, blogs, newsletters, email campaigns, and social media.
- Product Descriptions: Write informative and SEO-optimized product descriptions that highlight key features and benefits to drive conversions.
- SEO Writing: Conduct keyword research and implement SEO best practices to ensure content ranks well on search engines and attracts organic traffic.
- Brand Voice Consistency: Maintain a consistent brand voice across all written content, ensuring it aligns with our mission, values, and customer expectations.
- Cross-Functional Collaboration: Work closely with product teams, designers, and other stakeholders to ensure content is aligned with product launches, promotions, and campaigns.
- Content Proofreading & Editing: Review and proofread content for accuracy, grammar, and style before publishing.
Qualifications:
- Proven experience as a content writer, copywriter, or similar role in a marketing environment.
- Strong portfolio showcasing writing samples, especially in consumer-facing content or the home appliances/consumer electronics industry.
- Familiarity with SEO best practices and content optimization strategies.
- Exceptional writing, editing, and proofreading skills.
- Ability to translate complex product features into clear, engaging, and customer-friendly content.
- Excellent time-management skills with the ability to handle multiple projects and meet deadlines.
- Strong attention to detail and a passion for storytelling.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Experience with paid digital advertising copywriting (Google Ads, Facebook Ads, etc.) is a plus
- Familiarity with content management systems (CMS), email marketing platforms, and social media tools is a plus.
