Copywriter

Role Overview

We are seeking a creative and detail-oriented Copywriter responsible for crafting compelling, on-brand, and conversion-driven content across all customer touchpoints. The role spans social media, performance marketing, website, SEO, product descriptions, blogs, and CRM communications. You will ensure a consistent brand voice while tailoring messaging for different platforms and customer journeys.

Key Responsibilities

1. Brand & Campaign Copywriting

• Develop engaging copy for seasonal campaigns, launches, and brand storytelling
• Write taglines, headlines, and narrative-led concepts for integrated marketing campaigns
• Maintain a consistent tone of voice aligned with the brand identity

2. Social Media Content

• Write captions, reels scripts, carousel narratives, and engagement hooks
• Adapt messaging for Instagram, Facebook, Pinterest, and emerging platforms
• Collaborate with social media and design teams for content ideation

3. Performance Marketing (Ads)

• Create high-converting copy for Meta, Google, and other paid platforms
• Write multiple variations for A/B testing (hooks, CTAs, headlines)
• Optimize messaging based on performance insights

4. Website & E-commerce Copy

• Write homepage, landing page, category page, and navigation copy
• Create SEO-optimized product descriptions that balance storytelling and clarity
• Ensure product pages are persuasive, accurate, and conversion-focused

5. SEO & Blog Content

• Develop SEO-friendly articles, fashion guides, and trend pieces
• Conduct keyword research in collaboration with SEO teams
• Ensure content ranks while staying brand-aligned and engaging

6. Product Descriptions (Core Focus Area)

• Write detailed yet compelling product descriptions for apparel and accessories
• Highlight fabric, fit, styling tips, occasion relevance, and USP
• Maintain consistency across large catalogs while keeping language fresh

7. CRM & Retention Copy

• Write emailers, WhatsApp campaigns, push notifications, and loyalty communications
• Personalise messaging for different customer segments
• Support lifecycle marketing initiatives (welcome, win-back, reactivation, etc.)

8. Cross-functional Collaboration

• Work closely with merchandising, marketing, design, and performance teams
• Translate briefs into clear, creative, and actionable copy outputs
• Participate in campaign brainstorming and seasonal planning

Required Skills & Qualifications

• 2–6 years of copywriting experience (fashion/lifestyle/e-commerce preferred)
• Strong understanding of fashion language, trends, and consumer behavior
• Excellent command over English (and optionally regional languages)
• Experience writing for digital-first brands and performance marketing
• Ability to switch tone between storytelling and sales-driven writing
• Strong understanding of SEO basics and keyword integration