Company Description
Gemius Studios is an independent integrated marketing agency specializing in guiding brands toward discovery through tailored strategies. With over a decade of experience, we provide expertise in brand strategy, creative communications, content production, digital discovery, brand experiences, and media planning. Our team helps clients achieve their goals by crafting impactful campaigns, engaging communications, and fostering thriving communities. At Gemius, we are passionate about enabling brands to unlock their potential and stand out in a competitive market.
Role Description
This is a full-time on-site Copywriter role based in Surat. The Copywriter will be responsible for creating compelling and brand-aligned copy for various marketing materials, including campaigns, and promotional content. Day-to-day tasks will include crafting engaging content, proofreading written materials for accuracy, collaborating with the marketing team, and ensuring consistency in tone and messaging across all platforms.
Key Responsibility & Deliverables
- Strategize, create, and implement thoughtful marketing campaigns and brand- relevant content strategies, and then execute across multiple online and offline platforms.
- Work collaboratively in a multi-functional team to concept and effective implementation of compelling brand stories.
- Write strong, motivating content, including website content, emails, social media copy, blogs, and other appropriate content types, within the brand's style and language guidelines for assigned projects.
- Ensure that all content is SEO optimized, adheres to keywords guidelines and is optimized for the target audience.
- Identify the client's needs and gaps in content and recommend new topics/suggestions to fill any gap in the content library for all the platforms.
- Support marketing and brand management in the development of content strategy, storylines, and brand voice, tone, etc
- Collaborate with the social media team to create engaging content for all the platforms, keeping the different audiences and platform usage in mind and monitor the content feedback.
- Stay updated on creative trends and industry approaches, and adjust the content library as needed.
- Write/edit other content as requested, including news releases, scripts, blogs, articles, emails, and social media posts.
- Proofread before submission of any content, to ensure accuracy, grammar, spelling, and punctuation.
- Make sure all the content created is unique and plagiarism free.
- Work cohesively with all the team to deliver the best for the brand.
Qualifications
- Advanced Writing and Communication skills to craft engaging and impactful copy
- Proofreading skills to ensure accuracy, clarity, and consistency in content
- Experience with Marketing and brand communication strategies
- Ability to work collaboratively in a dynamic, team-oriented environment
- Bachelor's degree in English, Communications, Marketing, or a related field is preferred
- Prior experience in a similar role within the marketing or advertising industry is a plus
