Copywriter

We at Digital Refresh Networks partner with brands to craft stories, build identities, and design campaigns that connect with people. We thrive on collaboration, innovation, and work that makes an impact, making sure every idea gets the attention it deserves. Over the past decade, we've built campaigns for 200+ brands, teamed up with passionate creators, and grown into a family of 100+ innovators. By blending creativity, culture, and technology, our team of strategists, designers, and storytellers craft brand experiences that spark attention and build connections. Whether shaping the first impression for a young brand or reimagining the story of a household name, we deliver ideas that cut through the noise and leave a mark.

Job Title: Copywriter

Location: Mumbai (Hybrid)

What You Will Do:

1. Content Creation

• Write high-quality copy for Social media posts, Performance ads (Meta, Google, YouTube, etc.), Video scripts and reels, Landing pages, Website content, Campaign taglines and brand messaging.
• Adapt tone based on audience segment (urban, semi-urban, youth, family, etc.)
• Ensure linguistic accuracy and cultural relevance

2. Creative Strategy Support

• Contribute to campaign ideation with regional insights
• Develop hooks and messaging angles
• Assist in building narrative arcs for regional launches
• Align copy with broader brand strategy

3. Performance-Driven Writing

• Write scroll-stopping hooks and high-conversion ad copy
• Support A/B testing with multiple messaging variations
• Optimise copy based on CTR, engagement, and conversion metrics
• Collaborate with performance teams for iteration

4. AI-Enabled Workflow

• Use AI tools for ideation, drafting, and iteration
• Maintain quality control over AI-assisted outputs
• Increase turnaround speed without compromising authenticity

Who are we looking for

• 2–5 years of copywriting experience (regional language preferred)
• Strong understanding of social media culture, trends, and consumer behavior
• Experience writing for digital platforms and performance campaigns
• Ability to switch tone from conversational to persuasive
• Familiarity with AI writing tools is a plus