Copywriter / Content Writer

IMS Proschool is a leading EdTech company specializing in Finance & Accounting programs. With a mission to provide industry-relevant education, we empower students and professionals with skills that shape successful careers in finance, accounting, and beyond. Know more about us on www.proschoolonline.com

We are looking for a Copywriter

Someone who doesn't just write grammatically correct sentences but understands people, persuasion, storytelling and what makes someone take action.

Job Role:

You'll create communication across the entire student journey:

Copywriting

- Website & landing pages

- Digital & performance ads

- Social media campaigns

- Email & WhatsApp campaigns

- Brochures and course communication

- Headlines, hooks & CTAs

Content

- Video & YouTube scripts

- Student stories & testimonials

- Blogs and SEO content

Campaigns

- Develop campaign ideas and messaging

- Experiment with different messages and formats to improve engagement and conversions

You might be a great fit if you:

• Have 2-5 years of experience in copywriting, content, advertising, digital marketing or EdTech

• Know how to write for attention AND action

• Can make complex topics easy to understand

• Have excellent command over English and a strong sense of tone

• Understand students, fresh graduates and working professionals

• Can write everything from a punch headline to a detailed landing page

• Are comfortable researching subjects such as Finance, Accounting, Analytics and careers

• Can collaborate with designers, marketers and subject-matter experts

Experience in:

EdTech | Finance | Professional Education | B2C Marketing | Performance Marketing | Career/Course Marketing

Interested

Send your CV + portfolio ([Confidential Information]) that demonstrates your best work and tell us in a few lines:

What's the best piece of copy you've ever written and why do you think it worked