Copywriter & Content Strategist

About Wednesday

Wednesday is an AI-native product engineering company based in Pune. We work with funded startups, growth-stage companies, and enterprises to build digital products that drive real business outcomes. We're a team of 50 that punches above its weightworking with over 10% of India's unicorns and building products that matter.

The Role

We're looking for a Copywriter & Content Strategist to own the founder's personal brand on LinkedIn. This isn't a typical ghostwriting roleyou'll be the creative engine behind how we show up on LinkedIn, responsible for both strategy and execution.

You'll work closely with the founder to extract insights, stories, and frameworks, then turn them into compelling content across formatstext posts, carousels, video scripts, lead magnets, and deep dives. You'll own the content calendar, propose themes and pillars, and constantly experiment with new ways to communicate ideas that resonate with startup founders and CTOs.

Core Responsibilities

• Conduct regular interviews with the founder to extract insights, opinions, and stories worth sharing
• Own the LinkedIn content calendar, including themes, content pillars, and posting cadence (5-10 posts per week)
• Write high-quality LinkedIn postsframeworks, case studies, personal stories, and thought leadership
• Create lead magnets, deep dives, and giveaways that drive engagement and capture leads
• Develop video scripts and guide the founder through recording them
• Coordinate with the graphic designer to brief visuals for carousels and other formats
• Proactively propose new content formats and creative approachesdon't wait to be told what to do

Requirements

Experience:

• 5+ years of experience in copywriting, content strategy, or creative strategy
• Proven experience in B2B services or agency marketingyou understand how to sell expertise, not products
• Portfolio showing founder or personal brand content you've created (ghostwritten work countsjust explain your role)

Skills:

• Exceptional writingclear, sharp, and human
• Strong visual senseyou can think in formats, not just words
• Ability to extract compelling stories from conversations and turn them into content
• Strategic thinkingyou see the bigger picture, not just the next post

Work Setup:

• Must work from our Pune office (this is not a remote role)

Interview Process: As a first step, we'll send you a take-home test. You'll receive a brief and create 5 LinkedIn posts from it. We're looking at creativity, format thinking, and copy quality.