Role Description
This is a full-time, on-site Copywriter role based in Vasant Vihar. The Copywriter will be responsible for crafting compelling and creative content for various channels, including marketing campaigns, press releases, and internal communications. Key day-to-day tasks include writing, proofreading, and collaborating with the marketing team to develop content strategies that reflect the brand's voice and values. The role requires attention to detail, creativity, and an ability to effectively communicate Allter's mission and products to the target audience.
Qualifications
- 14 years of experience in copywriting, content writing, or brand storytelling
- Strong portfolio showcasing brand, marketing, or campaign copy
- Excellent writing, editing, and communication skills
- Understanding of branding, marketing, and consumer psychology
- Creative thinker with attention to detail
- Experience in D2C, baby care, parenting, or lifestyle brands is a plus
Key Responsibilities
- Write clear, engaging, and impactful copy for digital campaigns, website, social media, ads, packaging, and marketing materials
- Develop and maintain a consistent brand voice and tone
- Collaborate with the brand, design, and marketing teams to create strong brand narratives
- Work on campaign concepts, taglines, and storytelling ideas
- Understand the target audience (mothers, parents, families) and create emotionally relevant messaging
- Edit and proofread content to ensure high quality and accuracy
Send your CV's at
[Confidential Information]
