Copywriter ( Agency experience-Mandatory)

Position Title: Copywriter

Location: Gurugram WFO

Department: Creative

About Us

:Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities, and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization

.
While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team 2000+ people. We are seeking exceptional talent across the board to join us in our exciting growth journe

y.
For more about Group Baypo

rt,please visit Website: https://groupbayport.com/about-

us/LinkedIn:https://www.linkedin.com/company/groupbayport/mycompa

ny/
Position Overv

iew:We're looking for a Copywriter who blends the art of storytelling with the science of e-commerce. You'll shape how our brands speak—across websites, product pages, campaigns, and digital platforms. You'll collaborate with designers, marketers, and product teams to create compelling, conversion-driven content that elevates the brand experie

nce.
Key Responsibilit

ies :
Brand Storyte

lling:Help define and maintain distinct brand voices across our portfolio. Build narratives that bring our brand values and products to

life.
Campaign Devel

opment:Ideate and write for digital-first campaigns (performance marketing, email, social, landing pages, etc.) that are both creatively engaging and conversion-

driven.
E-Commerce UX

Writing:Craft user-centric copy across the entire shopping journey—from homepages to checkout, ensuring clarity, consistency, and ease of nav

igation.
Product & Category Desc

riptions:Write concise and persuasive product content that sells while maintaining brand tone and SEO best p

ractices.
Collaborative C

oncepting:Work closely with designers, product managers, and performance marketers to generate creative ideas that work acr

oss media.
Content Op

timization:Use A/B testing and performance data to continually refine messaging and dri

ve results.
Qualifications and R

• equirements:
  4-8 years of experience in copywriting, with at least 4-8 years in e-commerce
• or D2C brandsStrong grasp of UX writing principles and how language supports user journeys and conve
• rsion funnelsAble to switch tones and styles for different brands
• and audiencesHighly collaborative with strong attent
• ion to detailExperience working in fast-paced environments with ti
• ght deadlinesBonus: Prior experience working with lifestyle/home/interior or f

ashion brands
Group Bayport is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for