About Adbuffs:Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles Empathy, Disciplined Creativity and zero tolerance to EGO we are looking forward to a fantastic future.
Your responsibilities:- Write engaging, conversion-focused copy for digital ads (Meta, Google, TikTok, YouTube), email campaigns, landing pages, and more.
- Translate client briefs and marketing strategy into copy that speaks to target audiences and drives action.
- Collaborate with creative and media teams to develop messaging angles and content frameworks that align with campaign goals.
- Use performance data to test, iterate, and improve copy based on insights.
- Maintain brand voice consistency while adapting tone and language for different platforms and formats.
- Contribute to brainstorming sessions, creative direction, and campaign ideation.
- Conduct competitor and audience research to inform messaging.
- Meet project deadlines in a fast-paced, collaborative environment.
We're looking for a candidate who has:- 13 years of copywriting experience (agency or digital marketing background preferred)
- Strong understanding of performance marketing and direct-response principles
- Proven ability to write across a range of formats, including short-form ad copy, long-form landing pages, and email flows
- Portfolio that demonstrates persuasive, performance-focused writing
- Attention to detail, grammar, and clarity in both long- and short-form writing
- Comfortable receiving and implementing feedback quickly
- Able to manage multiple projects and deadlines simultaneously
- Familiarity with platforms like Meta Ads Manager, Google Ads, Klaviyo, or Unbounce is a plus
Job Location: Kolkata
Job Timings: 10:30 am to 6:30 pm
Working days: Monday - Friday
Interested candidates can share resumes to [Confidential Information].
