Role: Senior Copywriter (Employer Branding)
Location: Bangalore
Experience: 7-8 years
About TBA
True Blue Advisory (TBA) is a specialised employer branding consultancy working with global organisations to build strong, differentiated talent brands. We partner with CXOs, Talent Acquisition leaders, and business heads to solve for talent attraction, engagement, and perception through strategy, storytelling, and integrated campaigns.
Role Overview
We are looking for a Senior Copywriter who can go beyond writing and think in terms of narratives, positioning, and impact. This role involves crafting compelling content across the employee lifecycle while working closely with strategy, design, and client teams.
Key Responsibilities
- Translate employer brand strategies and EVPs into clear, engaging, and differentiated narratives
- Write across formats: campaigns, films, social content, careers sites, internal communications, leadership messaging
- Develop campaign concepts and content platforms aligned to hiring and branding objectives
- Collaborate with designers, filmmakers, and strategists to bring ideas to life end-to-end
- Understand client context deeply (industry, talent landscape, business goals) and reflect that in content
- Maintain consistency in tone, voice, and messaging across all touchpoints
- Present ideas and rationale confidently to internal teams and clients
- Contribute to content thinking for multi-channel execution (LinkedIn, YouTube, career pages, etc.)
What We're Looking For
- Strong writing craft with a sharp sense of clarity and simplicity
- Ability to move between long-form storytelling and sharp, high-impact short copy
- Experience in campaigns, brand storytelling, or employer branding is preferred
- Understanding of digital and social content ecosystems
- Ability to think strategically, not just execute briefs
- High ownership and attention to detail
- Comfort working in a fast-paced, collaborative environment
Good to Have
- Experience working on employer branding, talent marketing, or internal communications
- Exposure to global brands or multi-market communication
- Basic understanding of performance/content metrics and what works on different platforms
What You'll Work On
- Employer branding campaigns for global organisations
- EVP storytelling and content systems
- Careers site and candidate journey content
- Leadership and culture storytelling
- Integrated digital campaigns (organic + paid)
Why Join TBA
- Work directly on strategic employer branding mandates, not just execution
- Exposure to global clients and CXO-level conversations
- Opportunity to shape narratives that influence talent perception at scale
- High ownership, fast learning, and a team that values thinking as much as doing
- High ownership, low hierarchy environment where ideas are valued over titles, and you work closely with senior leadership on real, strategic mandates
- Fast-paced but outcome-driven culture that respects personal time, avoids unnecessary churn, and focuses on meaningful work over long working hours
