Job Description
We are looking for a creative and driven copywriter (intern) who can write clear, engaging, and conversion-focused copy for performance ads, social media, and marketing campaigns. This role is ideal for someone who understands how people think, feel, and make decisions and can translate those insights into persuasive yet responsible health and wellness copy.
You'll work on copy for Fitelo Weight Loss Plans and Fitelo Store products, including Fitelo Smart Scale, Fitelo ACV, and Herbal Teas, as well as Fitty products. While AI tools can be used to support ideation and drafting, the final output should reflect strong human judgment, originality, and alignment with Fitelo's brand voice.
Selected Intern's Day-to-day Responsibilities Include
1-Writing clear, engaging, and conversion-focused copy for performance ads, statics/graphics, and social media content
2-Creating product-specific copy for Fitelo and Fitty Store offerings, including:
3-Developing high-performing headlines, hooks, captions, ad copies, and CTAs
4-Writing relatable, audience-friendly content that avoids unnecessary technical jargon
5-Ensuring all copy aligns with Fitelo's brand tone, marketing goals, and compliance guidelines
6-Collaborating with designers and marketers to build strong, performance-driven creatives
7-Using AI tools responsibly for ideas and drafts while ensuring the final copy is original and high quality
8-Editing and refining copy based on feedback, performance data, and campaign results
About Company: Fitelo is a pre-series A-funded startup operating in the space of weight loss and disease management. We help users achieve long-term wellness through simple, powerful, personalized, and holistic changes in nutrition and eating habits. With over 25,000 users across more than 55 countries and a 99.3% success rate through our 200+ expert nutritionists, we combine nutrition expertise with proprietary habit-building technology to deliver results.
Fitty, a new-age wellness brand from Fitelo, supports ambitious young Indians with premium, natural, and convenient weight loss solutions tailored for modern, busy lifestyles. Focused on aesthetic goals, Fitty blends effectiveness with ease while remaining authentic, reliable, and digitally connected to its community.
