Copy Lead

We're looking for an experienced Copy Lead to strengthen the creative thinking and writing quality across the team. This role combines hands-on writing with mentorship and creative guidance, with a strong focus on pushing the team towards sharper, more original and insight-led work.

Roles & Responsibilities

• Set and maintain a strong creative and writing quality bar across the team's work.
• Provide first-level copy guidance and feedback, helping teams sharpen their ideas, thinking and writing before work moves forward for review.
• Push the team beyond generic, formulaic or overly AI-dependent writing, encouraging more original, culturally relevant and insight-led thinking. This will be a key part of the role.
• Help teams prepare for brainstorms, creative reviews and presentations.
• Remain hands-on as a writer, particularly on important briefs, campaigns and pitches.
• Collaborate closely with Art, Design, Strategy, Account Management and other teams to develop integrated creative solutions.
• Mentor and support copywriters in improving their conceptual thinking, writing craft and ability to turn insights into ideas.
• Review and refine work to ensure it is clear, relevant, distinctive and creatively sharp across formats.

Qualifications

• 7–9 years of agency experience, primarily in a copy/creative function.
• Strong experience across social, digital, mainline advertising, campaigns and scripting.
• A strong portfolio demonstrating both conceptual thinking and executional writing across multiple formats.
• Someone who can identify generic thinking and knows how to push ideas towards stronger, more original thoughts.
• Strong understanding of how copy and visual ideas come together to create integrated campaigns.
• Experience working on pitches and high-priority briefs.
• Ability to give constructive feedback and elevate the work of other writers while remaining hands-on.
• Strong communication, presentation and collaboration skills.

Why This Role Stands Out:

• You're not just a strong writer, you can make other writers better.
• You have a sharp instinct for insight, originality and cultural relevance.
• You know how to challenge the obvious and push ideas further.
• You can comfortably switch between mentoring the team and writing the big idea yourself.

If you believe a great copy starts with great thinking, we'd love to hear from you.