Content Writer

Role Overview 

The Content Specialist will be responsible for creating compelling and engaging 

content across multiple platforms including websites, email campaigns, social media, 

and marketing collateral. The role involves developing content that effectively 

communicates the company's initiatives, events, partnerships, solutions and insights 

within the global education sector.  

Core Responsibilities 

Digital Media and Social Content Management 

• Write and update website content including landing pages, event pages, and 

institutional information 

• Create SEO/SME-friendly content for the company's digital platforms including 

(but not limited to) LinkedIn, Meta, Website, any other digital and marketing 

platforms  

• Ensure all content is clear, engaging, and aligned with the company's brand 

voice 

• Coordinate with the design and marketing teams to publish and update content 

regularly 

Email Marketing  

• Create and design content for marketing emailers, newsletters, and any other 

promotional campaigns 

• Write compelling subject lines and copy to improve engagement 

• Conduct regular analytics of all email and marketing campaigns 

Thought Leadership & Editorial Content 

• Assist in developing white papers, reports, blogs, and industry insight articles 

• Support content development for speaker sessions, event themes, and 

promotional materials 

• Conduct basic research to create informative and credible content related to 

education, careers, and industry trends 

Qualifications 

Master's or Bachelor's degree in Journalism, Mass Communication, English, 

Marketing, or a related field 

Work Experience 

• Experience in content writing, copywriting, or digital content creation 2-3 years

Skills 

• Excellent writing and editorial skills in English 

• Expertise in writing engaging content for social and digital platforms 

• Experience of SEO/SME and digital content best practices 

• Experience of working with mailchimp, constant contact, Meta or any other 

communication tool preferred 

• Basic knowledge of Canva or simple design tools for social media posts 

• Strong understanding of analytics and engagement metrics 

• Ability to conduct basic research and translate information into engaging 

content