About the Role
We are looking for a creative and detail-oriented Content Writer with strong experience in the home automation or consumer electronics domain. The ideal candidate understands technology, can simplify complex concepts, and can create engaging, high-quality content tailored for various digital platforms.
Key Responsibilities
- Develop high-quality, engaging, and original content for websites, blogs, social media, email campaigns, and product marketing.
- Write clear, concise, and compelling product descriptions, use-case stories, and technical content related to home automation.
- Collaborate with marketing, design, product, and sales teams to understand content needs and ensure accurate representation of features and benefits.
- Create SEO-optimized content to increase website traffic and brand visibility.
- Develop scripts for product videos, promotional films, and training modules.
- Research industry trends, competitor content, and emerging technologies to maintain relevance and innovation.
- Proofread, edit, and refine content to ensure brand consistency, accuracy, and high editorial standards.
- Assist in creating content for brochures, presentations, manuals, and whitepapers.
- Support brand storytelling through customer success stories, case studies, and thought-leadership articles.
Required Skills & Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 34 years of professional experience in content writing, preferably in the home automation, IoT, technology, or electronics sector.
- Strong understanding of smart home products, automation systems, and tech-driven solutions.
- Excellent written and verbal communication skills.
- Ability to simplify technical concepts for non-technical audiences.
- Proficiency in SEO writing, keyword research, and content strategy.
- Strong research skills and attention to detail.
- Ability to work on multiple projects with tight deadlines.
- Basic understanding of content management systems (CMS) and digital marketing trends.
Preferred Skills
- Experience working with creative teams and video production teams.
- Knowledge of UX writing or product documentation.
- Familiarity with analytics tools (Google Analytics, Search Console, etc.).
- Creativity in storytelling and visual communication.
