Content Writer

Key Objectives/Purpose of the Job

• Thrive in a fast-paced, collaborative environment with high-volume workloads and short turnaround times.
• Continually raise creativity standards by writing fresh, engaging copy that connects with the audience and drives action.
• Adapt voice, style, and tone to meet industry, company, or target audience needs.
• Stay updated on communication and client-related industry trends and appropriate style guidelines for consistency.
• Interpret creative briefs and develop/produce creative concepts through execution.
• Research clients needs and target audiences through various methods (e.g., online searches, research reviews, expert interviews).
• Write original and edit existing content for corporate marketing materials across print, web, mobile, video, and social media.
• Collaborate with teams (e.g., sales, account managers, design, marketing) to brainstorm, develop concepts, and deliver projects.
• Present and revise copy based on feedback and participate in client pitches if required.
• Use SEO principles to maximize content reach and source supplementary content like images.

Additional Responsibilities

• Create ideas for digital campaigns, emailers, banners, and performance marketing campaigns.
• Lead creative development for all performance marketing campaigns.
• Develop content for websites, blogs, social media, and other digital platforms.
• Edit and proofread copy, collaborating with designers and marketing professionals.