Content Writer

Need a content writer who can create structured, engaging, and SEO-friendly content for our luxury D2C eCommerce brand targeting SEA & US.

3-4 yrs exp. (+/- 1)

Key Requirements:

• Create engaging, SEO-driven content for:
• Home, Collection, Product, and Landing Pages
• Blogs, Articles, and Storytelling-based Content
• Evergreen and Informational Pages
• Campaign and Platform Content
• Write with a mobile-first approach to suit D2C shopper behavior.
• Understands our brand tone (luxury, elegant, minimal) and target audience language (tone and style)
• Follows best practices in SEO, keyword & market research, including interlinking, out linking, and market/keyword research
• Revamp existing pages to match our luxury, tone, and brand narrative.
• Collaborate with designers, the SEO team, and marketing for content planning.

Skills:

• Content planning + market & trend research
• Strong command of storytelling, brand voice, long & microcopies
• Understanding of best optimization practices
• Ability to create clear, concise, mobile-optimized content
• Writes for the website and other platforms
• Familiarity with tools like Google Trends, Keyword
• Write plagiarism-free content with a clear structure and relevant links

Appx. 2000 words a day (can be more or less)

Nice-to-Have

• Experience writing for fashion, jewelry, beauty, or accessories