Job Description
We are looking for a creative and detail-oriented Marketing Content Writer to craft engaging, persuasive, and high-quality content that drives brand awareness and student enrollment. This role involves creating marketing material across multiple channels, with a strong focus on product positioning, audience targeting, and conversion-driven content.
Key Responsibilities
- Research and create compelling content tailored to the target market for academic program promotion across websites, banners, marketing copies, and social media.
- Write blogs, articles, and other long-form content for content marketing initiatives.
- Develop persuasive email campaign content aimed at increasing conversions (logins, applications, and payments).
- Understand and adapt product positioning for different markets and track performance by collaborating with the marketing team.
- Coordinate with academic teams, marketing managers, and designers to produce high-quality content.
- Ensure brand tone, messaging consistency, and adherence to deadlines.
Requirements
- Bachelor's degree in marketing, communications, journalism, or related field.
- 13 years of professional experience in content writing, preferably in EdTech, higher education, or related sectors.
- Strong understanding of digital marketing concepts and audience engagement strategies.
- Excellent research, writing, and editing skills with attention to detail.
- Ability to adapt tone and style based on different audiences and platforms.
- Comfortable working in a dynamic start-up environment and meeting tight deadlines.
