Content Writer

Company Description

White Teak Luxury Lighting, part of Asian Paints, is one of India's leading premium lighting brands, known for design-forward collections that blend global aesthetics with refined craftsmanship. With a growing presence across retail, digital platforms, and architectural collaborations, White Teak is redefining how lighting shapes modern Indian homes. At White Teak, content plays a strategic role in building aspiration, trust, and brand distinction. We are looking for a writer who understands luxury, visual storytelling, and the power of language in shaping brand perception. 

Role Description

This is a full-time, on-site role based in Bengaluru for a Content Writer at White Teak Luxury Lighting. The Content Writer will be responsible for writing compelling, brand-aligned content across digital, retail, and campaign platforms. Daily responsibilities include writing website content, social media copy, product narratives, campaign messaging, and editorial features that reflect the brand's luxury positioning. The role requires close collaboration with design, e-com, performance marketing, and other cross-vertical teams to ensure consistency in voice and storytelling across touchpoints.

Key Responsibilities

• Write high-quality content for website, product pages, catalogues, social media, campaigns, and in-store communication
• Translate design inspiration, materials, and craftsmanship into compelling brand stories
• Support campaign ideation with strong conceptual and narrative thinking
• Maintain and evolve White Teak's luxury brand voice across platforms
• Research design trends, lighting innovations, and global luxury positioning
• Collaborate with creative, merchandising, and marketing teams to deliver integrated storytelling
• Proofread and refine content to ensure clarity, consistency, and accuracy
• Contribute to long-format storytelling, including blogs and seo content, brand features, and collection narratives

Qualifications 

2–3 years of experience in content writing

Strong creative acumen and the ability to translate visual inspiration into language

Proven ability to write across formats: digital, social, campaign, and editorial

Understanding of brand voice development and storytelling strategy

Excellent research and conceptual thinking skills

Strong proofreading and editing capabilities with attention to detail

Ability to work collaboratively in a fast-paced, team-oriented environment

Bachelor's degree in English, Communications, Journalism, Design, or a related field

Preferred Attributes 

Prior experience in lighting, interiors, furniture, architecture, or luxury retail brands

Sensitivity to visual culture, materials, and spatial storytelling

Exposure to campaign writing or brand launches

Interest in design trends, global aesthetics, and evolving lifestyle narratives

Only shortlisted candidates with relevant experience & excellent communication skills will be contacted.