Content Writer- Testbook

Content Writer – Testbook

Location: Noida

Work Mode: Work From Office (WFO)

Experience: 0–1 Years

Joining: Immediate Joiners Preferred / Immediate Joining Required

About Testbook

Testbook is an education and exam-preparation platform helping aspirants prepare for government and competitive exams through accessible and engaging learning solutions.

We are looking for a Hindi Content Writer who can create engaging, relatable and high-performing scripts for short-form video content and digital advertising.

What You'll Do

Write engaging short-form video and ad scripts in Hindi/Hinglish.

Create content around SSC, Railway, Banking, UPSC, State PSC, Teaching and other government exams.

Convert exam-related topics, aspirant problems and career aspirations into interesting stories and conversations.

Develop relatable narratives around aspirants, their struggles, family, career, dreams and government-job aspirations.

Write UGC-style, cinematic and dialogue-based scripts for Meta, Instagram, YouTube and other platforms.

Develop multiple creative concepts and variations for testing.

Structure scripts with a strong Hook → Story → Testbook Integration → CTA.

Research upcoming exams, notifications, important dates and aspirant pain points to create timely content.

Work with the creative and performance marketing teams to improve scripts based on feedback and content performance.

Rewrite and optimize scripts based on feedback.

What We're Looking For

1-3 year of experience in content writing, copywriting, advertising, social media content or a related field.

Excellent command of Hindi and a strong understanding of conversational Hindi/Hinglish.

Ability to write Hindi that sounds natural when spoken, rather than formal or textbook-like.

Strong storytelling and creative thinking skills.

Understanding of Indian youth and government-exam aspirants.

Ability to create strong hooks and relatable situations.

Comfortable writing dialogue-based and scene-based scripts.

Willingness to research different government exams and understand the target audience.

Ability to take feedback and quickly rewrite/improve scripts.

Basic understanding of social media and short-form video content.

You'll Be a Good Fit If

You actively consume Instagram Reels, YouTube Shorts and social-media content.

You understand what makes people stop scrolling.

You can turn a simple idea into an engaging story.

You naturally think in terms of scenes, characters and dialogues.

You can write emotional and relatable content without making it feel forced.

You enjoy experimenting with different creative concepts and formats.

You are curious about what makes content perform better.

Important

This is not a traditional blog/content-writing role.

The primary responsibility will be creating engaging short-form video and performance marketing scripts that connect with government-exam aspirants and communicate Testbook's value proposition effectively.